Contributions of design: a tool to improve business performance Metropolitan Design Center, Buenos Aires

Contributions of design: a tool to improve business performance Metropolitan Design Center, Buenos Aires

OFFENHENDEN, Camila

Full Article:

The Metropolitan Design Center (CMD) mission is to be the main public promoter of the economic and cultural importance of design in the City of Buenos Aires. It´s objective is to promote the incorporation of design in companies and institutions. CMD has recently published the study “Contributions of design. A tool to improve business performance”, a series of case studies of companies which have incorporated design services within their work processes.

The Metropolitan Design Center (CMD) mission is to be the main public promoter of the economic and cultural importance of design in the City of Buenos Aires. It´s objective is to promote the incorporation of design in companies and institutions. CMD has recently published the study “Contributions of design. A tool to improve business performance”, a series of case studies of companies which have incorporated design services within their work processes.

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DOI: 10.5151/design-icdhs-061

Referências bibliográficas

• [1] Arias, F.; Bruera, I.; Mastroscello, L.; Offenhenden, C.; Sanguinetti, M. PyME + diseño. Un estudio sobre la demanda de diseño por parte de las PyME industriales del Área Metropolitana de Buenos Aires. Buenos Aires, Centro Metropolitano de Diseño (CMD) y Fundación Observatorio PyME (FOP), 2011.
• [2] Becerra, P.; Fábregas, S.; Pizzabiocche, G. A través de las experiencias. Valores y diseño en los sistemas de comercialización y consumo . Buenos Aires, Centro Metropolitano de Diseño (CMD), 2006.
• [3] Bonsiepe, G. Mutaciones del diseño. Buenos Aires, Ediciones Infinito, 1999.
• [4] Cervini, A.; Becerra, P. En torno al producto. Diseño estratégico e innovación PyME en la Ciudad de Buenos Aires. Buenos Aires, Centro Metropolitano de Diseño (CMD), 2005.
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• [8] Diseño en la Argentina, estudio del impacto económico 2008. Buenos Aires, Instituto Nacional de Tecnología Industrial (INTI), 2009.
• [9] Estudio del impacto económico del diseño en España 2005. Madrid, Sociedad Estatal para el Desarrollo del Diseño y la Innovación (DDI), 2005.
• [10] Galán, B. Diseño estratégico y autogestión asistida en Buenos Aires. Primer Congreso de Transferencia de Diseño: Diseño y Territorio. Bogotá, Universidad Nacional de Colombia, 2006.
• [11] Hablando de diseño: ciclo de charlas 2007. Hitos, relatos y vivencias del diseño en la Argentina. Buenos Aires, Instituto Nacional de Tecnología Industrial (INTI), 2007.
• [12] The Measurement of Scientific and Technological Activities Proposed Guidelines for Collecting and Interpreting Technological Innovation Data: Oslo Manual. Organisation for Economic Co-operation and Development (OECD), 1997.

Como citar:

OFFENHENDEN, Camila; "Contributions of design: a tool to improve business performance Metropolitan Design Center, Buenos Aires", p-274-280. In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/design-icdhs-061