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The Word Game: a Social Design research tool to visually communicate values, beliefs, and intrinsic motivation

Toledo, Guilherme; Pacheco, Heliana Soneghet;

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This paper describes a simple analytical technique, referred to as the Word Game (WG), used in the practice of Social Design, a user-centred, intrinsic-motivation-oriented co-design methodology developed in Brazil in the early 1980s.This technique allows for the construction of new symbolic meanings for both users and designers involved in the process, and aims at a better understanding of project parameters. It allows for concepts to be explored and developed further within a visual organisation, so that designers can identify their interlocutor’s intrinsic motivations. These can then be used as a starting point to define the main objective, and allow a meaningful design solution to be constructed.The aim is to describe the technique and how it has been used by graduation students as a research tool, and to discuss its possibilities within a Social Design context.

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Palavras-chave: jogo de palavras, ferramenta de pesquisa, motivação intrínseca, design social, word game,


DOI: 10.5151/designpro-CIDI-73

Referências bibliográficas
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Como citar:

Toledo, Guilherme; Pacheco, Heliana Soneghet; "The Word Game: a Social Design research tool to visually communicate values, beliefs, and intrinsic motivation", p. 760-765 . In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0824-2
DOI 10.5151/designpro-CIDI-73

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