Setembro 2025 vol. 13 num. 1 - 12º Congresso Internacional de Design da Informação

CIDI 2025 - Open Access.

Idioma principal | Segundo idioma

Subculturas de garotas no mangá shōjo: uma perspectiva em estilo e design

Subculturas de chicas en el manga shōjo: una perspectiva de estilo y diseño

Gouveia, Isabela T. O. ; Lima, Ricardo O. C. ;

CIDI 2025:

Neste artigo, exploramos a relação entre estilo e design no contexto dos mangás shōjo, entendendo estilo como produto cultural de fenômenos sociais, como apontam os estudos subculturais de Hebdige (1979), e dando enfoque aos sintomas de estilo (Gombrich, 1995) presentes nas histórias em quadrinhos japoneses selecionadas. Relacionamos a disseminação da informação de moda, o contexto social e o estilo gráfico de algumas obras de mangá shōjo, sob o viés da multimodalidade e semiótica social oriundo das pesquisas de van Leeuwen (2005) e Siefkes e Arielli (2018). Nossa premissa é demonstrar a tese desses autores, compreendendo a dimensão semântica do estilo gráfico através de um panorama histórico do mangá shōjo.

CIDI 2025:

In this paper, we explore the connection between style and design in the context of shōjo manga, understanding style as a cultural product of social phenomena, as pointed out by Hebdige's subcultural studies (1979), and focusing on the symptoms of style (Gombrich, 1995) present in the selected Japanese comics. We relate the dissemination of fashion information, the social context and the graphic style of some shōjo manga works, under the bias of multimodality and social semiotics from the research of van Leeuwen (2005) and Siefkes and Arielli (2018). Our premise is to demonstrate the thesis of these authors, understanding the semantic dimension of the graphic style through a historical overview of shōjo manga.

Download (PDF)

Palavras-chave: estilo, cultura, moda, design, mangá shōjo,

Palavras-chave: style, culture, fashion, design, shōjo manga,

DOI: 10.5151/cidi2025-1091835

Referências bibliográficas
  • [1] ASHWIN, Clive. (1979). The Ingredients of Style in Contemporary Illustration: A case study. Information Design Journal, vol. 1, n. 1, pp. 51–67.
  • [2] BEA, Marion. (2018). Art style & fashion in shojo manga: a brief look. Disponível em: [https://otakushewrote.wordpress.com/2018/12/09/art-style-fashion-in-shojo-manga-a-brief-look/](https://otakushewrote.wordpress.com/2018/12/09/art-style-fashion-in-shojo-manga-a-brief-look/)
  • [3] BROWN, Jennifer L. (2008). Female Protagonists in Shōjo Manga: From the Rescuers to the Rescued. \[Dissertação de Mestrado em Artes]. University of Massachusetts, Amherst.
  • [4] CANCLINI, Néstor Garcia. (2008). Culturas Híbridas: Estratégias Para Entrar e Sair da Modernidade. São Paulo: Edusp.
  • [5] FISKE, J. (1992). The cultural economy of fandom. The adoring audience: Fan culture and popular media. London, England: Routledge.
  • [6] GALBRAITH, Patrick W. (2013). The Otaku Encyclopedia: An Insider’s Guide to the Subculture of Cool Japan, New York.
  • [7] GOMBRICH, E. H. (1995). Arte e Ilusão: um estudo da psicologia da representação pictórica. \[trad. Raul de Sá Barbosa]. 3 ed. São Paulo: Martins Fontes.
  • [8] HEBDIGE, Dick. (1979). Subculture: The Meaning of Style. London: Methuen.
  • [9] ITO, Kimio. "When a 'male' reads shōjo manga", English translation by Miyake Toshio of the Japanese essay "'Otoko' ga 'shōjo manga' o yomu to iu koto". In: BERNDT, Jaqueline (ed.). Comics Worlds & the World of Comics. Towards Scholarship on a Global Scale, Kyoto: International Manga Research Center, p.157-163, 2010.
  • [10] JANG, Wonho; SONG, Jung Eun. (2017). Webtoon as a New Korean Wave in the Process of Glocalization. Kritika Kultura. Ateneo de Manila University, Philippines. n. 29. art. 9. DOI:
  • [11] KRESS, Gunther; HODGE, Robert. (1988). Social Semiotics. Oxford: Blackwell.
  • [12] KOO, Bon Won. (2024). Manga Editors and Their Artists. In: BERNDT, Jaqueline (ed.). The Cambridge Companion to Manga and Anime. Cambridge University Press, p. 187-198.
  • [13] KOPYLOVA, Olga. (2024). Graphic Style in Anime and Manga. In: BERNDT, Jaqueline (ed.). The Cambridge Companion to Manga and Anime. Cambridge University Press, p. 59-69
  • [14] \_\_\_\_\_\_. (2023). Drawing Works Together: Anime Media Mix and Graphic Style as a Shared Cultural Resource. Mechademia. University of Minnesota Press, v. 16, n. 1, p. 190-211.
  • [15] KURAMOCHI, Kayoko. (2020). The Intimate Relationship between “Shōjo” Manga and Fashion. Disponível em:
  • [16] \_\_\_\_\_\_. (2013). “Nakahara Jun’ichi to shōjo manga (Nakahara Jun’ichi and shōjo manga),” Eureka, Vol. 45-16, pp. 203-210.
  • [17] LEEUWEN, T. (2005). Introducing social semiotics. Nova Iorque: Routledge.
  • [18] LEITE, Márcio Fábio. (2018). Geração Pixelada: Decodificando a expressão visual jovem contemporânea em Londres. São Paulo: edição do autor.
  • [19] McROBBIE, Angela. (1981). Settling Accounts with Subcultures: A Feminist Critique. In: BENNET, Tony; MARTIN, Graham; MERCER, Colin; WOOLACOTT, Janet (eds.), Culture, Ideology and Social Process. London: Batsford, pp. 111-123.
  • [20] \_\_\_\_\_\_. (1991). Feminism and Youth Culture: From “Jackie” to “Just Seventeen”. London: Macmillan.
  • [21] MONDEN, Masafumi. (2015). Shōjo Manga Research: The Legacy of Women Critics and Their Gender-Based Approach. Disponível em
  • [22] NATSUME, Fusanosuke; HOLT, Jon; FUKUDA, Teppei. (2020). Panel Configurations in Shōjo Manga. U.S.-Japan Women's Journal, \[S.L.], v. 58, n. 1, p. 58-74. Project MUSE. [http://dx.doi.org/10.1353/jwj.2020.0005](http://dx.doi.org/10.1353/jwj.2020.0005).
  • [23] \_\_\_\_\_\_. (2021). The Construction of Panels (Koma) in Manga: By Natsume Fusanosuke from Why Is Manga So Interesting?: Its Grammar and Expression (Manga wa naze omoshiroi no ka: sono hyōgen to bunpō, 1997). World Languages and Literatures Faculty Publications and Presentations, p. 153.
  • [24] NEPF - Núcleo de Estudos e Pesquisas de Fanfic. (2025, 13 jan). Frames of Fandom por Henry Jenkins - Palestra de começo de período. \[Video]. Youtube.
  • [25] OGI, Fusami. (2001). Gender Insubordinations in Japanese Comics (MANGA) For Girls. In: LENT, John A. (ed.). Illustrating Asia: Comics, Humor Magazines and Picture Books. Honolulu: University of Hawai’i Press.
  • [26] SEIVEWRIGHT, S.; SORGER, R. (2018). Research and Design. 3 ed. London: Bloomsbury Visual Arts.
  • [27] SHAMOON, Deborah. (2024). Manga Genres: Demographics and Themes. In: BERNDT, Jaqueline (ed.). The Cambridge Companion to Manga and Anime. Cambridge University Press, p. 161-171.
  • [28] SIEFKES, M.; ARIELLI, E. (2018). The Aesthetics and Multimodality of Style: Experimental research on the edge of theory, Frankfurt a. M. - New York, Lang.
  • [29] SULLIVAN, John L. (2012). Media Audiences: Effects, Users, Institutions, and Power. New York: SAGE Publications, Inc.
  • [30] THORN, Rachel. (2017). What Japanese Girls do with Manga, and Why. Disponível em:
  • [31] VIEGAS, Talita; CARDOSO, Fernanda de Abreu. (2024). O mito do designer solucionador de problemas, p. 1342-1352. In: . São Paulo: Blucher. DOI 10.5151/cidiconcic2023-88\_650566
Como citar:

Gouveia, Isabela T. O.; Lima, Ricardo O. C.; "Subculturas de garotas no mangá shōjo: uma perspectiva em estilo e design", p. 424-437 . In: . São Paulo: Blucher, 2025.
ISSN 2318-6968, DOI 10.5151/cidi2025-1091835

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações