Setembro 2025 vol. 13 num. 1 - 12º Congresso Internacional de Design da Informação

CIDI 2025 - Open Access.

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Storytelling como experiência projetada: Processos de design aplicados na construção de experiências de storytelling

Storytelling as a designed experience: design processes applied to the construction of storytelling experiences

Melo, Bruno F. ; Machado, Anderson F. P. ; Baffa, Augusto ; Feijó, Bruno ;

CIDI 2025:

Este artigo apresenta uma revisão sistemática com o objetivo de investigar as interseções entre storytelling e design, explorando a possibilidade de estruturar um modelo unificado e adaptável para a criação de experiências narrativas em diferentes mídias e domínios de conhecimento. A revisão sistemática analisou 311 artigos provenientes de bases como ACM, IEEE e Scopus, dos quais 7 foram selecionados por proporem frameworks estruturados para storytelling. Os modelos analisados abrangem áreas como educação, game design e museologia, e revelam uma estrutura processual comum baseada em planejamento, execução, experimentação e validação. A discussão evidencia que, apesar das especificidades de cada domínio, há um potencial significativo na integração entre storytelling e metodologias de design, como o design thinking, especialmente por meio de ciclos iterativos de prototipação e validação. Conclui-se que é possível conceber o storytelling como uma experiência projetada, beneficiando-se de abordagens flexíveis, iterativas e orientadas por feedback, o que sustenta a proposta desta pesquisa de desenvolver um modelo narrativo agnóstico e escalável.

CIDI 2025:

This paper presents a systematic review aimed at investigating the intersections between storytelling and design, exploring the possibility of structuring a unified and adaptable model for the creation of narrative experiences across different media and domains of knowledge. The systematic review analyzed 311

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Palavras-chave: Storytelling, Storytelling Transmídia, Narratologia, Modelos de Comunicação, Intermidialidade, Design de Experiência, Transferência Cognitiva, ,

Palavras-chave: Storytelling, Transmedia Storytelling, Narratology, Communication Models, Intermediality, Experience Design, Cognitive Transfer,

DOI: 10.5151/cidi2025-1091626

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Como citar:

Melo, Bruno F.; Machado, Anderson F. P.; Baffa, Augusto; Feijó, Bruno; "Storytelling como experiência projetada: Processos de design aplicados na construção de experiências de storytelling", p. 306-320 . In: . São Paulo: Blucher, 2025.
ISSN 2318-6968, DOI 10.5151/cidi2025-1091626

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