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Mass Customization: a critical perspective on parametric design, digital fabrication and design democratization


van Stralen, Mateus;


The ability of parametric design to generate variations and bespoke products, combined with the capability of digital fabrication to render this variety physical enables the mass-production of non-standard products. Several companies are adopting parametric driven digital interfaces that enable the user to change design parameters to personalize a product. This "democratization" of design - as it is being called - has multiple social, cultural, and design implications. This paper addresses the idea "design democratization" with a critical viewpoint and advocates for a different perspective of design democratization based on conversation cycles and the copying, transforming, and sharing of code.



Palavras-chave: Mass Customization, personalization, design democratization,

Palavras-chave: -,

DOI: 10.5151/sigradi2018-1770

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Como citar:

van Stralen, Mateus; "Mass Customization: a critical perspective on parametric design, digital fabrication and design democratization", p. 142-149 . In: . São Paulo: Blucher, 2018.
ISSN 2318-6968, DOI 10.5151/sigradi2018-1770

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