Full Article:

This article aims to identify and analyze inductive aspects (those which go from particular instances to the general configuration) present in ideation phases of digital design projects (such as apps, websites and tools for companies’ internal communications), with special emphasis on how induction occurs in creative processes. Using a qualitative methodological approach, the analysis is based on in-depth, semi-structured interviews with digital designers, on a literature review on the subjects of creativity and classic design method, as well as on a design documentary. Research findings suggest the importance of combining the use of verbal and visual communication resources in group dynamics; the need for designers to be highly proficient in the tools and techniques used while generating new alternatives, regardless of their physical/analogical or virtual/digital nature; and to allocate, whenever possible, ample time to explore ideas in order to push the limits of each project being developed.