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This paper explores the user - experience transformations that occur after thedeployment of ICT in the redevelopment projects of three archeological -monumental spaces, in Rome, Italy. The study consists in a detailed analysis oftheir contextual and typological configuration aiming to explain the following:how different is the user experience in these three different Smart tourismprojects, how this experience is spatially transformed and how does preservingthe cultural heritage through the use of ICT transforms the user experience? Theanalysis showed that ICT supports new ways of thinking about user experience,while it alters the shaping of this experience per se at macro and micro scales andin terms of the emotional state and user learning path.