Setembro 2025 vol. 13 num. 1 - 12º Congresso Internacional de Design da Informação

CIDI 2025 - Open Access.

Idioma principal | Segundo idioma

How are Brazilian user experience (UX) designers using artificial intelligence (AI) tools?

¿Cómo los diseñadores brasileños de experiencia de usuario (UX) utilizan herramientas de inteligencia artificial (IA)?

Seus, Lia Milech ; Scherer, Fabiano de Vargas ;

CIDI 2025:

This study explores the adoption of AI-supported tools by UX practitioners in Brazil, aiming to understand which tools are being used, how they are integrated into the design process, and the challenges of the use of the tools. A qualitative research method was employed, using a survey distributed to 28 UX professionals. The results indicate that while AI tools are commonly adopted for tasks such as textual content revision and data analysis, there are still significant concerns related to reliability, biases, and lack of knowledge on how to use the tools. The study concludes that AI can improve efficiency and results in UX design, but its integration demands a careful approach to mitigate errors and biases.

CIDI 2025:

"This study explores the adoption of AI-supported tools by UX practitioners in Brazil, aiming to understand which tools are being used, how they are integrated into the design process, and the challenges of the use of the tools. A qualitative research method was employed, using a survey distributed to 28 UX professionals. The results indicate that while AI tools are commonly adopted for tasks such as textual content revision and data analysis, there are still significant concerns related to reliability, biases, and lack of knowledge on how to use the tools. The study concludes that AI can improve efficiency and results in UX design, but its integration demands a careful approach to mitigate errors and biases."

Download (PDF)

Palavras-chave: UX design, artificial intelligence, design process,

Palavras-chave: UX design, inteligencia artificial, proceso de diseño,

DOI: 10.5151/cidi2025-1090919

Referências bibliográficas
  • [1] Child, R., Gray, S., Radford, A., & Surskever, I. (2019). Generating long sequences with sparse transformers. arXiv preprint arXiv:1904.10509.
  • [2] Christou, P. A. (2023). How to use artificial intelligence (AI) as a resource, methodological and analysis tool in qualitative research? Qualitative Report, 28(7).
  • [3] Chubb, J., Cowling, P., & Reed, D. (2022). Speeding up to keep up: exploring the use of AI in the research process. AI & SOCIETY, 37(4), pp. 1439-1457. Design Council. (n.d.). The Double Diamond. Retrieved 08 25, 2024, from https://www.designcouncil.org.uk/our-resources/the-double-diamond/
  • [4] Flick, U. (2018). Doing grounded theory. SAGE Publications Ltd.
  • [5] Glaser, B., & Strauss, A. (1967). The Discovery of Grounded Theory: Strategies for Qualitative
  • [6] Research (Vol. Reprint). Chicago: Aldine.
  • [7] Haenlein, M., & Kaplan, A. (2019). A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence. California Management Review, 61, pp. 5-15.
  • [8] Knearem, T., Khwaja, M., Gao, Y., Bentkey, F., & Kliman-Silver, C. (2023). Exploring the future of design tooling: The role of artificial intelligence in tools for user experience professionals., (pp. 1-6).
  • [9] Liu, F., Zhang, M., & Budiu, R. (2023, 10). AI as a UX Assistant. Retrieved 08 2024, from Nielsen Norman Group: https://www.nngroup.com/articles/ai-roles-ux/
  • [10] Lu, Y., Yang, Y., Zhao, Q., Zhang, C., & Li, T. J.-J. (2024). AI Assistance for UX: A Literature Review Through Human-Centered AI. arXiv preprint arXiv:2402.06089.
  • [11] Stige, A., Zamani, E., Mikalef, P., & Zhu, Y. (2023). Artificial intelligence (AI) for user experience (UX) design: a systematic literature review and future research agenda. Information Technology and People.
  • [12] Takaffoli, M., Li, S., & Mäkelä, V. (2024). Generative AI in User Experience Design and Research: How Do UX Practitioners, Teams, and Companies Use GenAI in Industry? Proceedings of the 2024 ACM Designing Interactive Systems Conference, (pp. 1579-1593).
  • [13] Vaswani, A., Shazeer, N., Parmar, N., Uszkoreit, J., Jones, L., Gomez, A., . . . Polosukhin, I. (2017). Attention is all you need. arXiv preprint arXiv:1706.03762.
  • [14] Zhao, W., Zhou, K., Li, J., Tang, T., Wang, X., Hou, Y., . . . Dong, Z. (2023). A Survey of Large Language Models. arXiv preprint arXiv:2303.18223.
Como citar:

Seus, Lia Milech; Scherer, Fabiano de Vargas; "How are Brazilian user experience (UX) designers using artificial intelligence (AI) tools?", p. 133-145 . In: . São Paulo: Blucher, 2025.
ISSN 2318-6968, DOI 10.5151/cidi2025-1090919

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações