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Co-ordinated design policy and the shift from one-off designs to comprehensive design systems

PRESTON, David ;

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During the late 1940s and early 1950s a small group of designers embraced the concept of ‘design coordination’ in an attempt to unify the visual output of their clients. This shift in emphasis – favouring order over expression – represented a tipping point in the professionalisation of graphic design in Britain, helping to transform designers from individual commercial artists into business practitioners working predominantly in groups.

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Palavras-chave: Design co-ordination, Visual identity, Design methods, Design management, Graphic design history,


DOI: 10.5151/design-icdhs-079

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Como citar:

PRESTON, David; "Co-ordinated design policy and the shift from one-off designs to comprehensive design systems", p. 360-363 . In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0692-7
DOI 10.5151/design-icdhs-079

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