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A sparkle in people’s eyes

PACHECO, Heliana Soneghet; TOLEDO, Guilherme;

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This paper describes a specific design teaching methodology based on user-centered design, pioneered in Brazil in the 1980’s, called Social Design (SD). It contextualizes SD in the national and international field, pointing out a main characteristic which makes this teaching practice worth considering in the co-design context: the identification of intrinsic motivation in the user to serve as the main guideline for project development.

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Palavras-chave: Co-design, Social design, User-centered design, Participatory design, Methodology,


DOI: 10.5151/design-icdhs-015

Referências bibliográficas
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  • [9] Pacheco, H.S. 2010. Involvement in the design student approach. In: Proceedings of Design Research Society’s Conference DRS 2010, Montreal.
  • [10] Ryan, R. M. And Deci, E. L. 2000. Intrinsic and extrinsic motivations: Classic definitions and new directions. In: Contemporary Educational Psychology, 25:54–67.
Como citar:

PACHECO, Heliana Soneghet; TOLEDO, Guilherme; "A sparkle in people’s eyes", p. 67-70 . In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0692-7
DOI 10.5151/design-icdhs-015

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