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The importance of lettering to the development of small and medium business

Silva, Déborah Vanessa P. da; Farias, Paullyanne P. de;

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This paper presents a theoretical reflection about the influence of popular lettering found in the Varzea''s neighborhood, in Recife, on the current development of local business. Through the analysis of four letterings and the establishments they are found, it was possible to trace a discussion about the effectiveness of the message of these graphic solutions in the essential fulfillment of communication, and their dissemination in times of easy access to digital media.

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Palavras-chave: letreiramento, empresas, desenvolvimento, vernacular, lettering,

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DOI: 10.5151/designpro-CIDI-166

Referências bibliográficas
  • [1] CERTEAU, M. 1998. A invenção do cotidiano. Editora Vozes, Petrópolis.
  • [2] FARIAS, P. L. 2000. Tipografia digital: o impacto das novas tecnologias.Rio de Janeiro: Editora 2AB.
  • [3] LUPTON, Ellen. 1991 Eye: The International Review of Graphic Design. The academy of deconstructed design, London: v.1, n.3: 44-6
  • [4] MARTINS, B. G. 2007. Tipografia Popular: Potências do ilegível na experiência do cotidiano. Editora Anna Blume Editora, São Paulo.
Como citar:

Silva, Déborah Vanessa P. da; Farias, Paullyanne P. de; "The importance of lettering to the development of small and medium business", p. 1691-1694 . In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0824-2
DOI 10.5151/designpro-CIDI-166

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