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The graphic translation by the designer’s sensitive rationality

DEMARCHI, Ana Paula Perfetto; FORNASIER, Cleuza Bittencourt Ribas; MARTINS, Rosane Fonseca de Freitas;

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This article aims to analyze how was the sensitive rationality of a designer in creating a brand that translates into an imagery way the knowledge internalized. Your thought process is related to the Design Thinking, of which the knowledge organized by Demarchi (2011), will be presented here. The translation of this knowledge helps in integration of external and internal public to the organization that has the same understanding about it.

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DOI: 10.5151/design-icdhs-097

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DEMARCHI, Ana Paula Perfetto; FORNASIER, Cleuza Bittencourt Ribas; MARTINS, Rosane Fonseca de Freitas; "The graphic translation by the designer’s sensitive rationality", p. 438-441 . In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0692-7
DOI 10.5151/design-icdhs-097

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