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Sweden designed by Ikea

Kristoffersson, Sara;

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In this paper I discuss similarities between Ikea’s profile and Sweden as a brand: Ikea’s co-opting of a nationally inflicted discourse of social democracy and how Sweden, in turn, has co-opted Ikea as an index of national values. Ikea provides an example of the relationships between perceptions of national image and the process of imaging the national.

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Palavras-chave: National identity, Nation Branding, Swedish design, Scandinavian Design,

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DOI: 10.5151/design-icdhs-057

Referências bibliográficas
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Como citar:

Kristoffersson, Sara; "Sweden designed by Ikea", p. 255-258 . In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0692-7
DOI 10.5151/design-icdhs-057

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