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Firebird: Alex Steinweiss’ 78rpm album covers and the letterpress printing process


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In 1940, American graphic designer Alex Steinweiss (1917-2011) began to design album covers for 78rpm records. This paper argues that the letterpress printing process available to Steinweiss directly influenced his work. To this end, we conducted an exercise to reproduce virtually the same process to reprint Steinweiss’ album cover for the Firebird Suite (1947). This experiment allowed us to understand a number of technical issues that characterized Steinweiss’ work on his early album covers.

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Palavras-chave: Graphic design, Letterpress, Album covers, Design history,


DOI: 10.5151/design-icdhs-076

Referências bibliográficas
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Como citar:

NOVAES DE REZENDE, Andre; "Firebird: Alex Steinweiss’ 78rpm album covers and the letterpress printing process", p. 345-348 . In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0692-7
DOI 10.5151/design-icdhs-076

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