Full Article - Open Access.

Idioma principal

Co-ordinated design policy and the shift from one-off designs to comprehensive design systems

PRESTON, David;

Full Article:

During the late 1940s and early 1950s a small group of designers embraced the concept of ‘design coordination’ in an attempt to unify the visual output of their clients. This shift in emphasis – favouring order over expression – represented a tipping point in the professionalisation of graphic design in Britain, helping to transform designers from individual commercial artists into business practitioners working predominantly in groups.

Full Article:

Palavras-chave: Design co-ordination, Visual identity, Design methods, Design management, Graphic design history,

Palavras-chave:

DOI: 10.5151/design-icdhs-079

Referências bibliográficas
  • [1] Archer, B. 1965. Systematic Methods for Designers. London: Council of Industrial Design
  • [2] Bakker, W. 2009. Droom van helderheid: huisstijlen, ontwerpbureaus en modernisme 1960-1975. Rotterdam: 010 Publishers
  • [3] Balmer, J. And Greyser, S. 200 Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing. London: Routledge
  • [4] Banks, C. 199 London’s Handwriting: the development of Edward Johnston’s Underground railway block-letter. London: London Transport Museum
  • [5] Bos, B. 1990. The Image of a Company: Manual for Corporate Identity. London: Phaidon Press
  • [6] Davis, A. 195 House Style [special issue]. Design, 95
  • [7] Dutton, N. 1946. Living Design – London Transport. Art And Industry. October: 98–123
  • [8] Farr, M. 1965. Design management. Why is it needed now?. Design, 200: 38–39
  • [9] Forty, A. 197 Lorenzo of the Underground. London Journal, 5 (1): 113–119
  • [10] Gray, M. 1949. ‘Design in Everyday Life’. Design Review, 2 (1): 10
  • [11] Henrion, FHK And Parkin, A. 1967. Design Coordination and Corporate Image. London: Studio Vista
  • [12] — 1968. Systematic Methods in Design Co-ordination. DIA Annual 1967/8: 33–42
  • [13] Heward, T. 1999. Revivalism and Cultural Shift: British Graphic Design Since 1945. Design Issues, 15 (3): 17–33
  • [14] Howes, J. 2000. Johnston’s Underground Type. London: Capital Transport
  • [15] Pevsner, N. 1968. Studies in Art, Architecture, and Design: Victorian and after. Walker and Co.: New York
  • [16] Saler, MT. 1999. The Avant-Garde in Interwar England: Medieval Modernism and the London Underground. New York: OUP USA
  • [17] Unwin, S. 1926. The truth about publishing. London: Allen and Unwin
  • [18] Warde, B. 1933. An Account of the LNER Type Standardization. Monotype Recorder, Winter Edition: 7–11
Como citar:

PRESTON, David; "Co-ordinated design policy and the shift from one-off designs to comprehensive design systems", p. 360-363 . In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0692-7
DOI 10.5151/design-icdhs-079

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações