Pino Trogu, The double constraints of convention and cognition in successful graphic design, Blucher Design Proceedings, Volume 1, 2014, Pages 1376-1389, ISSN 23186968, http://dx.doi.org/10.5151/designpro-CIDI-129 (www.proceedings.blucher.com.br/article-details/the-double-constraints-of-convention-and-cognition-in-successful-graphic-design-8792) Palavras-chave:: ;