Heitor Luiz Ribeiro Furtado, Daniel Moura Nogueira, SUPERMAN: UMA SUPER MARCA TRANSMIDIƁTICA, Blucher Design Proceedings, Volume 2, 2016, Pages 3442-3451, ISSN 23186968, http://dx.doi.org/10.5151/despro-ped2016-0296 (www.proceedings.blucher.com.br/article-details/superman-uma-super-marca-transmiditica-24532) Palavras-chave:: ;