José Roberto D’Elboux, Architectural typography as a protagonist in a system of visual identity: the pioneering case of the Banco de São Paulo, Blucher Design Proceedings, Volume 1, 2014, Pages 1225-1238, ISSN 23186968, http://dx.doi.org/10.5151/designpro-CIDI-115 (www.proceedings.blucher.com.br/article-details/architectural-typography-as-a-protagonist-in-a-system-of-visual-identity-the-pioneering-case-of-the-banco-de-so-paulo-8778) Palavras-chave:: ;