Marilis Freitas, Wilson Silva Prata,
UX no B2B: Mapeando o cotidiano do promotor de vendas no Trade Marketing,
Blucher Design Proceedings,
Volume 14,
2026,
Pages 813-825,
ISSN 23186968,
http://dx.doi.org/10.5151/ergodesign2025-0061
(www.proceedings.blucher.com.br/article-details/ux-no-b2b-mapeando-o-cotidiano-do-promotor-de-vendas-no-trade-marketing)
Palavras-chave:: UX e Trade marketing; UX para promotor de vendas; Trade marketing; UX para sistema B2B;