Gabriele Goretti, Qian XiaoBo, Özge Şahin,
Emerging Branding Strategies and Value Creation Through Product Service System in SMEs,
Blucher Design Proceedings,
Volume 9,
2021,
Pages 596-610,
ISSN 23186968,
http://dx.doi.org/10.5151/ead2021-163
(www.proceedings.blucher.com.br/article-details/emerging-branding-strategies-and-value-creation-through-product-service-system-in-smes-36976)
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