Nayara PIRES, Valter CALDANA, Ana Flávia BRAZ, O Varejo Digital do Magazine Luiza , Blucher Engineering Proceedings, Volume 7, 2020, Pages 635-649, ISSN 23577592, http://dx.doi.org/10.5151/viicincci-42 (www.proceedings.blucher.com.br/article-details/o-varejo-digital-do-magazine-luiza-34910) Palavras-chave:: ;