Carolina Rodrigues Reigado, Marcelle La Guardia Lara de Castro, Ana Valéria Carneiro Dias, Daniel Capaldo Amaral, THE CHALLENGES OF APPLYING GROUNDED THEORY IN INNOVATION AND PRODUCT DEVELOPMENT: A CASE STUDY IN AGILE PROJECT MANAGEMENT, Blucher Design Proceedings, Volume 3, 2017, Pages 618-626, ISSN 23186968, http://dx.doi.org/10.5151/cbgdp2017-063 (www.proceedings.blucher.com.br/article-details/the-challenges-of-applying-grounded-theory-in-innovation-and-product-development-a-case-study-in-agile-project-management-27526) Palavras-chave:: ;