TY - CONF T1 - The improvement of the communication between public institutions and society by the implementation of a mascot JO - Blucher Design Proceedings VL - 1 IS - 2 SP - 729 EP - 742 PY - 2014 T2 - 6th Information Design International Conference AU - Lauro,Aline Bertolini de AU - Ourives,Eliete AU - Figueiredo,Luiz Fernando Gonçalves de AU - Figueiredo,Felipe Ourives de SN - 2318-6968 DO - http://dx.doi.org/10.5151/designpro-CIDI-70 UR - https://www.proceedings.blucher.com.br/ KW - personagem KW - mascote KW - humanização de marca KW - intermediação KW - character ER -