TY - CONF T1 - Corporate identity in a global market: the challenge of the Jotun company JO - Blucher Design Proceedings VL - 1 IS - 1 SP - 185 EP - 188 PY - 2014 T2 - 8th Conference of the International Committee for Design History & Design Studies AU - Skjerven,Astrid SN - 2318-6968 DO - http://dx.doi.org/10.5151/design-icdhs-041 UR - https://www.proceedings.blucher.com.br/ KW - Corporate identity KW - Globalization KW - Jotun KW - Dubai KW - China KW - Branding KW - Akzo Nobel ER -