TY - CONF T1 - Emerging Branding Strategies and Value Creation Through Product Service System in SMEs JO - Blucher Design Proceedings VL - 9 IS - 5 SP - 596 EP - 610 PY - 2021 T2 - 14th International Conference of the European Academy of Design, Safe Harbours for Design Research AU - , , SN - 23186968 DO - http://dx.doi.org/10.5151/ead2021-163 UR - www.proceedings.blucher.com.br/article-details/emerging-branding-strategies-and-value-creation-through-product-service-system-in-smes-36976 KW - ER -