@article{Furtado20144,
    title="SUPERMAN: UMA SUPER MARCA TRANSMIDIÁTICA",
    journal="Blucher Design Proceedings",
    volume="2",
    number="9",
    pages="3442 - 3451",
    year="2016",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/despro-ped2016-0296",
    url="www.proceedings.blucher.com.br/article-details/superman-uma-super-marca-transmiditica-24532",
    author="Heitor Luiz Ribeiro Furtado", "Daniel Moura Nogueira",
    keywords="",
}