@article{Goretti20144,
    title="Emerging Branding Strategies and Value Creation Through Product Service System in SMEs",
    journal="Blucher Design Proceedings",
    volume="9",
    number="5",
    pages="596 - 610",
    year="2021",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/ead2021-163",
    url="www.proceedings.blucher.com.br/article-details/emerging-branding-strategies-and-value-creation-through-product-service-system-in-smes-36976",
    author="Gabriele Goretti", "Qian XiaoBo", "Özge Şahin",
    keywords="",
}