@article{BLASCZAK20144,
    title="Storytelling e storydoing na construção de engajamento: A percepção do consumidor sobre as narrativas das marcas",
    journal="Blucher Design Proceedings",
    volume="6",
    number="1",
    pages="1497 - 1509",
    year="2019",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/ped2018-3.1-ACO_35",
    url="www.proceedings.blucher.com.br/article-details/storytelling-e-storydoing-na-construo-de-engajamento-a-percepo-do-consumidor-sobre-as-narrativas-das-marcas-30032",
    author="Daniel Zatta BLASCZAK", "Elcio Ribeiro SILVA",
    keywords="",
}