@article{MAFRA20144,
    title="O Brandbook como Ferramenta Estratégica da Marca",
    journal="Blucher Design Proceedings",
    volume="6",
    number="1",
    pages="1399 - 1413",
    year="2019",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/ped2018-3.1-ACO_28",
    url="www.proceedings.blucher.com.br/article-details/o-brandbook-como-ferramenta-estratgica-da-marca-30025",
    author="André Luis Gambetta MAFRA", "Manoel Alexandre SCHROEDER",
    keywords="",
}