@article{Reigado20144,
    title="THE CHALLENGES OF APPLYING GROUNDED THEORY IN INNOVATION AND PRODUCT DEVELOPMENT: A CASE STUDY IN AGILE PROJECT MANAGEMENT",
    journal="Blucher Design Proceedings",
    volume="3",
    number="12",
    pages="618 - 626",
    year="2017",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/cbgdp2017-063",
    url="www.proceedings.blucher.com.br/article-details/the-challenges-of-applying-grounded-theory-in-innovation-and-product-development-a-case-study-in-agile-project-management-27526",
    author="Carolina Rodrigues Reigado", "Marcelle La Guardia Lara de Castro", "Ana Valéria Carneiro Dias", "Daniel Capaldo Amaral",
    keywords="",
}