@article{=D’Elboux20144, title = "Architectural typography as a protagonist in a system of visual identity: the pioneering case of the Banco de São Paulo", journal = "Blucher Design Proceedings", volume = "1", number = "2", pages = "1225-1238", year = "2014", note = issn = "2318-6968" doi ="http://dx.doi.org/10.5151/designpro-CIDI-115", url ="https://www.proceedings.blucher.com.br/", author = "D’Elboux,José Roberto", keywords = "Tipografia", keywords = "tipografia arquitetônica", keywords = "art déco", keywords = "identidade visual", keywords = "Banco de São Paulo", }