@article{=Vogelmann20144, title = "From Star Wars to Indiana Jones: brand building through posters from George Lucas movies", journal = "Blucher Design Proceedings", volume = "1", number = "2", pages = "205-217", year = "2014", note = issn = "2318-6968" doi ="http://dx.doi.org/10.5151/designpro-CIDI-18", url ="https://www.proceedings.blucher.com.br/", author = "Vogelmann,Lucas Graebin", author = "Kirinus,Gabriela Giehl", author = "Mafalda,Alan da Cruz", keywords = "design da informação", keywords = "cinema", keywords = "branding", keywords = "George Lucas", keywords = "nformation design", }