@article{=Lermen20144, title = "BARRIERS, TRENDS AND RESEARCH AGENDA TO EMPLOY EMPIRICALLY VALUE PERSPECTIVES", journal = "Blucher Engineering Proceedings", volume = "8", number = "3", pages = "634-646", year = "2021", note = issn = "2357-7592" doi ="http://dx.doi.org/10.5151/cbgdp2021-3080", url ="https://www.proceedings.blucher.com.br/", author = "Lermen,Fernando Henrique", author = "Fernandes,Sânia da Costa", author = "Echeveste,Marcia Elisa", author = "Rozenfeld,Henrique", author = "Ribeiro,José Luis Duarte", keywords = "Value perspective; Offering’s development; Management; Strategic; Review", }