@article{=Furtado20144, title = "SUPERMAN: UMA SUPER MARCA TRANSMIDIÁTICA", journal = "Blucher Design Proceedings", volume = "2", number = "9", pages = "3442-3451", year = "2016", note = issn = "2318-6968" doi ="http://dx.doi.org/10.5151/despro-ped2016-0296", url ="https://www.proceedings.blucher.com.br/", author = "Furtado,Heitor Luiz Ribeiro", author = "Nogueira,Daniel Moura", keywords = "Superman; Marca; Transmídia; Brand Equity.", }