Dezembro 2020 vol. 7 num. 2 - VI Simpósio Internacional de Inovação e Tecnologia

Artigo completo - Open Access.

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VIRTUAL REALITY AND RETAILERS: POSSIBILITIES AND LIMITATIONS FROM A SYSTEMATIC REVIEW

Realidade virtual e varejistas: possibilidades e limitações de umrevisão sistemática

Otrenti, Elias Florivaldo ; Winkler, Ingrid ;

Artigo completo:

Many areas apply Virtual Reality (VR) technology and visualized realisticdigital models open opportunities to marketing and sales area. This study aims toreview recent research of VR usage for sales and evaluate the effect of thesetechnologies on customer’s pleasures during purchase decision maker. Based on asystematic literature review (SLR) allows proving the efficiency of VR models withintuitive interfaces affect user’s behaviors towards on hedonism and purchasedecision maker

Artigo completo:

A Realidade Virtual é uma tecnologia com aplicações em diversas áreas e visualizar os produtos através de modelos digitais realistas oferece diversas oportunidades para o setor de vendas. O Objetivo desse trabalho é caracterizar o conhecimento atual sobre o uso da RV aplicado em vendas e avaliar o impacto das tecnologias no prazer do cliente durante a jornada de compra. A estratégia utilizada foi uma Revisão Sistemática da Literatura que permitiu comprovar a eficiência que os modelos de realidade virtual associados a interfaces intuitivas influenciam as atitudes dos usuários nos sentidos relacionados ao hedonismo e a tomada de decisão de compra.

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Palavras-chave: virtual reality, hedonic, purchase decision, augmented reality.,

Palavras-chave: realidade virtual, hedonismo, decisão de compra, realidade aumentada.,

DOI: 10.5151/siintec2020-VIRTUALREALITY

Referências bibliográficas
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Como citar:

Otrenti, Elias Florivaldo ; Winkler, Ingrid ; "VIRTUAL REALITY AND RETAILERS: POSSIBILITIES AND LIMITATIONS FROM A SYSTEMATIC REVIEW", p. 298-306 . In: Anais do VI Simpósio Internacional de Inovação e Tecnologia. São Paulo: Blucher, 2020.
ISSN 2357-7592, ISBN: 2357-7592
DOI 10.5151/siintec2020-VIRTUALREALITY

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