Blucher Engineering Proceedings

Novembro 2019, vol.2, num.6 - 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto
Article - Open Access Idioma principal | Segundo principal

VALOR PERCEBIDO DE UM SISTEMA PRODUTO-SERVIÇO SUSTENTÁVEL NUMA EMPRESA DE BIKE SHARING

-

Maria Tinoco, Auxiliadora Cannarozzo; Caten, Carla Schwengber ten; Callegaro, Aline Marian; Wolffenbüttel Neto, Rolf

Article:

Em busca de uma mobilidade urbana sustentável, nos últimos anos se destacou a proeminência dos sistemas de compartilhamento, os quais se baseiam no conceito de Sistema Produto-Serviço (ou Product-Service System - PSS). A literatura apresenta uma lacuna no que tange a percepção de valor dos clientes em ofertas PSS. Através do entendimento do valor percebido, é possível redesenhar os processos de uma oferta PSS que atenderá melhor às necessidades do cliente, a fim de atingir maior fidelização e vantagem competitiva sobre os concorrentes. Neste artigo é apresentado um instrumento para avaliar a percepção de valor dos clientes em relação à experiência de pedalar na cidade, visando identificar os atributos de valor prioritários de uma empresa de bike sharing. A partir das análises, foi possível realizar sugestões de melhorias para a entrega, as quais contemplem os principais atributos de valor priorizados pelos usuários.

-

Download (PDF)

Palavras-chave:

DOI: 10.5151/cbgdp2019-92

Referências bibliográficas
  • [1] BAINES, T. S. et al. State-of-the-art in product-service systems. Proceedings of the Institution of Mechanical Engineers, Part B: journal of engineering manufacture, v. 221, n. 10, p.1543-1552, 2007.
  • [2] BOCKEN, N. M. P. et al. A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, v. 65, p. 42-56, 2014.
  • [3] BOEHM, M.; THOMAS, O. Looking beyond the rim of one's teacup: a multidisciplinary literature review of Product-Service Systems in Information Systems, Business Management, and Engineering & Design. Journal of Cleaner Production, v. 51, p. 245-260, 2013.
  • [4] CHEN, S-Y. Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system. Transportation Research Part A: Policy and Practice, v. 88, p. 58-72, 2016.
  • [5] CRONBACH, L. J. Coefficient alpha and the internal structure of tests. Psychometrika, v. 16, n. 3, p. 297-334, 1951.
  • [6] INSEE. En Ile-de-France: l’usage de la voiture pour aller travailler diminue, 2015. Disponível em: <https://www.insee.fr/fr/statistiques/1285604> Acesso em: 02 de abril de 2018.
  • [7] FISHMAN, E.; WASHINGTON, S.; HAWORTH, N. Bike share’s impact on car use: Evidence from the United States, Great Britain, and Australia. Transportation Research Part D: Transport and Environment, v. 31, p. 13-20, 2014.
  • [8] GERHARDT, T. E.; SILVEIRA, D. T. Métodos de pesquisa. Plageder, 2009.
  • [9] GEUM, Y.; PARK, Y. Designing the sustainable product-service integration: a product-service blueprint approach. Journal of Cleaner Production, v. 19, n. 14, p. 1601-1614, 2011.
  • [10] HAZEN, B. T.; OVERSTREET, R. E.; WANG, Y. Predicting public bicycle adoption using the technology acceptance model. Sustainability, v. 7, n. 11, p. 14558-14573, 2015.
  • [11] JIN, S. T. et al. Ridesourcing, the sharing economy, and the future of cities. Cities, 2018.
  • [12] KAPLAN, S. et al. Intentions to use bike-sharing for holiday cycling: An application of the Theory of Planned Behavior. Tourism Management, v. 47, p. 34-46, 2015.
  • [13] LAM, D.; HEAD, P. Sustainable urban mobility. In: Energy, Transport, & the Environment. Springer, London, 2012. p. 359-371.
  • [14] MORTON, C. Appraising the market for bicycle sharing schemes: Perceived service quality, satisfaction, and behavioural intention in London. Case Studies on Transport Policy, v. 6, p. 102-111, 2018.
  • [15] NIKITAS, A. Understanding bike-sharing acceptability and expected usage patterns in the context of a small city novel to the concept: A story of ‘Greek Drama’. Transportation Research Part F: Traffic Psychology and Behaviour, v. 56, p. 306-321, 2018.
  • [16] ONU. State of the world's cities 2012/2013: Prosperity of cities. Routledge, 2013.
  • [17] ONU. Bicycle-sharing schemes: enhancing sustainable mobility in urban areas. United Nations, Department of Economic and Social Affairs, p. 1-12, 2011.
  • [18] PATALA, S. et al. A framework for developing sustainable value propositions for industrial product-service systems. In: IMP Conference, 29th, 2013, Atlanta.
  • [19] PETRICK, J. F. Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of leisure research, v. 34, n. 2, p. 119-134, 2002.
  • [20] SANCHEZ, J. et al. Perceived value of the purchase of a tourism product. Tourism management, v. 27, n. 3, p. 394-409, 2006.
  • [21] ROLAND BERGER. Shared Mobility–How new businesses are rewriting the rules of the private transportation game. Roland Berger Strategy Consultants GmbH. München, 2014.
  • [22] SHETH, J. N.; NEWMAN, B. I.; GROSS, B. L. Why we buy what we buy: A theory of consumption values. Journal of business research, v. 22, n. 2, p. 159-170, 1991.
  • [23] SOUSA-ZOMER, T.; CANTÚ, V. Z.; MIGUEL, P. A. C. Product-Service systems as sustainable alternatives to mobility: a comparative analysis of two bike-sharing systems. Brazilian Journal of Operations & Production Management, v. 13, n. 3, p. 264-275, 2016.
  • [24] SPREI, F. Disrupting mobility. Energy Research & Social Science, 2017.
  • [25] SWEENEY, J. C.; SOUTAR, G. N. Consumer perceived value: The development of a multiple item scale. Journal of retailing, v. 77, n. 2, p. 203-220, 2001.
  • [26] TRIOLA, Mario F. Elementary Statistics. School Version. Addison-Wesley, 1998.
  • [27] TUKKER, A. Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet. Business strategy and the environment, v. 13, n. 4, p. 246-260, 2004.
  • [28] TUKKER, A. Product services for a resource-efficient and circular economy–a review. Journal of cleaner production, v. 97, p. 76-91, 2015.
  • [29] VAN HALEN, C.; VEZZOLI, C.; WIMMER, R. Methodology for product service system innovation: how to develop clean, clever and competitive strategies in companies. Uitgeverij Van Gorcum, 2005.
  • [30] VASANTHA, G. V. A. et al. A review of product–service systems design methodologies. Journal of Engineering Design, v. 23, n. 9, p. 635-659, 2012.
  • [31] VEZZOLI, Carlo et al. New design challenges to widely implement ‘Sustainable Product–Service Systems’. Journal of Cleaner Production, v. 97, p. 1-12, 2015.
  • [32] YANG, Z.; PETERSON, R. T. Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology & Marketing, v. 21, n. 10, p. 799-822, 2004.
  • [33] ZEITHAML, V. A. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of marketing, p. 2-22, 1988.
Como citar:

Maria Tinoco, Auxiliadora Cannarozzo; Caten, Carla Schwengber ten; Callegaro, Aline Marian; Rolf Wolffenbüttel Neto; "VALOR PERCEBIDO DE UM SISTEMA PRODUTO-SERVIÇO SUSTENTÁVEL NUMA EMPRESA DE BIKE SHARING", p-1294-1307. In: Anais do 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto. São Paulo: Blucher, 2019.
ISSN 23577592, DOI 10.5151/cbgdp2019-92

últimos 30 dias

150
downloads

262
visualizações

773
indexações