Full Article:

The article proposes to explore the concepts of storytelling (Lupton, 2020 and Xavier, 2015) and ubiquity (Santaella, 2013 and Santos, 2021) applied to the design of natural and invisible interfaces (Benyon, 2011). With Natural Interface it is possible to interact with devices directly, without needing the help of a mouse or keyboard. To do so, it presents as a case study the project “Criatura de Luz” (2015), by Estúdio Guto Requena, carried out to compose the new facade of the WZ Hotel (São Paulo). The purpose of this research is to understand the role of the designer in the creation of interfaces that are not only interactive, but that begin to propose immersive and ubiquitous narratives in design projects and the method for this analysis will be the case study from the design perspective as storytelling proposed by Lupton (2020). The aim is to do exploratory research to provide greater familiarity with the problem.