Two 1973 researches on Brazilian Vernacular Typography

Two 1973 researches on Brazilian Vernacular Typography

Lessa, Washington Dias

Full Article:

The purpose of this paper is to recover historically two researches, and its achievement conditions, developped in 1973 at Esdi Escola Superior de Desenho Industrial (Rio de Janeiro) on Brazilian Vernacular Typography. This was not an usual theme for the Ulmian references of the school. The authors were Vera Bernardes and Tulio Mariante/Valeria London. The paper shows the methodologies and results of these documentations. And analyses how the concepts of popular and cultural identity were conceived, in the 60’s and 70’s, in Brazilian Design field.

The purpose of this paper is to recover historically two researches, and its achievement conditions, developped in 1973 at Esdi Escola Superior de Desenho Industrial (Rio de Janeiro) on Brazilian Vernacular Typography. This was not an usual theme for the Ulmian references of the school. The authors were Vera Bernardes and Tulio Mariante/Valeria London. The paper shows the methodologies and results of these documentations. And analyses how the concepts of popular and cultural identity were conceived, in the 60’s and 70’s, in Brazilian Design field.

Palavras-chave:

DOI: 10.5151/designpro-CIDI-134

Referências bibliográficas

• [1] ANASTASSAKIS, Zoy. Design como ciência social? As outras vertentes de Lina Bo Bardi e Aloisio Magalhães”. In: TAMASO, Izabela Andamp; LIMA FILHO, Manuel Ferreira (Orgs.). Antropologia e Patrimônio Cultural: trajetórias e conceitos. Brasília: Associação Brasileira de Antropologia, 2012, p.129-154.
• [2] BERNARDES, Vera Maria Cavalcanti. Trabalho de Graduação. Rio de Janeiro: Esdi Escola Superior de Desenho Industrial, 1973.
• [3] FINIZOLA, Fátima; COUTINHO, Solange G.; CAVALCANTI, Virginia P. Vernacular design: a discussion on its concept. Em Design Frontiers: Territories, Concepts, Technologies / Proceedings of the 8th Conference of the International Comitee for Design History Andamp; Design Studies – ICDHS 2012. São Paulo: Blucher, 2012. p.552-556.
• [4] LESSA, Washington Dias. A Esdi e a contextualização do design. Piracema, revista de arte e cultura, Rio de Janeiro: Funarte, nº 2, ano 2, 1994, p. 102-107.
• [5] LONDON, Valeria Munk; MARIANTE, Tulio Lopes. Iconografia do Médio São Francisco. Trabalho de graduação. Rio de Janeiro: Esdi Escola Superior de Desenho Industrial, 1973.
• [6] MONTES, Maria Lucia. Os conceitos de folclore e cultura popular. Em BORGES, Adélia; BARRETO, Cristiana (orgs.). Pavilhão das Culturas Brasileiras: Puras Misturas. São Paulo: Editora Terceiro Nome, 2010. p.259-263.
• [7] PIGNATARI, Décio. Informação. Linguagem, Comunicação. São Paulo: Ed. Perspectiva, 1968.
• [8] POYNOR, Rick. Typographica. London: Laurence King Publishing (an imprint of Calmann Andamp; King Ltd.), 2001.
• [9] RUBINO, Silvana. Gramsci no Museu, ou a arte popular no Solar do Unhão, Salvador, 1963-4. 26ª Reunião Brasileira de Antropologia, Porto Seguro, 2008.
• [10] SOUZA, Pedro Luiz Pereira de. ESDI: biografia de uma ideia. Rio de Janeiro: EdUERJ, 1996.

Como citar:

Lessa, Washington Dias; "Two 1973 researches on Brazilian Vernacular Typography", p-1428-1439. In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/designpro-CIDI-134