Artigo:

Effectuation has been used in processes such as new products development, new business development and research and development inside startups for a while, as Sarasvathy (2001) has shown in her seminal article. However, the use of effectuation-based methodologies inside corporations is still a growing phenomenon. Literature studying the topic is still incipient. This article organizes the literature about the subject through a Systematic Literature Review (SLR), supporting academics and practitioners, and consolidating new avenues for future research. By organizing the literature about the theme in corporate environment, the paper will support and direct new research efforts.