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The stimulation of Korean signboard design in the Japanese colonial period

Choi, Horang;


The purpose of this paper is to examine visual stimulation and function of Korean signboard design during Japanese colonial period (1910~1945). The Korean word “Gan-pan” (signboard) was introduced from Japan and started to be used in the early twentieth century and was widely used during the colonial period until today. In that period, signboard gave people powerful visual impression to attract them with its exaggerated formative characteristics. However, Korean traditional signboard didn’t have the feature before the Japanese occupation. The basic role and function of the conventional signboard was not stimulating customer but informing about the purpose of the place. Moreover, Japanese colonization brought not only the changes of shape and function of signboard but also transition of people’s perception about signboard. In other words, people started to think about signboard as a symbolic icon of temptation that caused only vanity. From such context, in this study, the researcher focuses on the differ- ence of the signboard introduced from foreign countries and Korean traditional signboard such as “Pyeon-aek” and the visual feature of signboard during the Japanese colonial period.


Palavras-chave: Korean signboard, Japanese colonial period, visual stimulation,


DOI: 10.5151/despro-icdhs2014-0115

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Como citar:

Choi, Horang; "The stimulation of Korean signboard design in the Japanese colonial period", p. 30-31 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0115

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