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The Role of The Designer in the New Social Symphony

Branco, Hugo; Branco, Rosa Alice;


The complexity of the brain’s lateralization — when combined with the tendency to dichotomize and, thus, to create myths as part of the dissemination of scientific knowledge — determines the prudence with which neuroscientists approach this subject. Taking this fact into account, this work is based on the idea that design, as an agent of change, is only possible through a deeper development of the activities associated with the right hemisphere of the brain. Nowadays, these activities can be measured through functional magnetic resonances that simultaneously allow us to visualize the changes in the brain’s functional cartography that are operated by neuroplasticity. Knowledge based on logic and rational thought still plays an essential role in education, but the demand for aesthetic relevance (as defended by John Haskett) and ethic relevance (as defended by Francisco Varela) we are currently undergoing, encourages us to stimulate creativity (in the first case) — which is responsible for calculus, arts and design — as well as empathy and social responsibility (in the second case) — which guide our actions. In this sense, we should question the very foundations of education practices in general, and illustrate the need to promote the development of activities attributed to the right hemisphere of the brain by lateralists such as Daniel Pink, activities that have been systematically neglected so far. Based on this assumption, this paper’s perspective of design is mainly connected to the role it plays within cognitive development, fighting disease and social solidarity.


Palavras-chave: empathy, right hemisphere, education, social design,


DOI: 10.5151/despro-icdhs2014-0091

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Como citar:

Branco, Hugo; Branco, Rosa Alice; "The Role of The Designer in the New Social Symphony", p. 625-631 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0091

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