The retro in design: aesthetic appeal in contemporaneity

The retro in design: aesthetic appeal in contemporaneity

Moreira, Maisa Vale

Full Article:

This article presents a study about the retro style and its aesthetic appeal in contemporaneity, based in bibliographic research and informal questions that intends to explore the diffusion of the style as a rereading of classical visual references, rescuing simbolic images related to cultural habits present in society’s life. The goal of this research is to understand how the retro style relates to society and why its visual appeal is so successful and rooted not only in aesthetic questions, but also simbolic ones.

This article presents a study about the retro style and its aesthetic appeal in contemporaneity, based in bibliographic research and informal questions that intends to explore the diffusion of the style as a rereading of classical visual references, rescuing simbolic images related to cultural habits present in society’s life. The goal of this research is to understand how the retro style relates to society and why its visual appeal is so successful and rooted not only in aesthetic questions, but also simbolic ones.

Palavras-chave:

DOI: 10.5151/designpro-CIDI-163

Referências bibliográficas

• [1] BROWN, S.; KOZINETS, R. V.; Andamp; SHERRY, J. F. 2003. Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival. Journal of Customer Behavior, v.2: 85-98.
• [2] CARDOSO, R. 2012. Design para um mundo complexo. São Paulo: Cosac Naify.
• [3] GUFFEY, E. E. 2006. Retro: the culture of revival. London: Recreation Books Ltd.
• [4] HEMETSBERGER, A.; KITTINGER-ROSANELLI, C. Andamp; MÜLLER, B. 2011. “Grandma’s fridge is cool” – The meaning of retro brands for young consumers. University of Innsbruck School of Management. Department of Strategic Management, Marketing and Tourism – Marketing, Innsbruck.
• [5] HERNANDEZ, J. N. 2011. A nostalgia enquanto tendência de comportamento entre os jovens da geração Y. Monografia de bacharelado. Comunicação Social. Universidade Federal do Rio Grande do Sul, Porto Alegre.
• [6] LITCHFIELD 2004. Illustrated History of Furniture - From the Earliest to the Present Time. Project Gutenberg. Andlt;http://www.gutenberg.org/files/12254/12254-h/12254-h.htm#ch06Andgt;, 13/07/2013.
• [7] RIBEIRO, R. 2009. Design, emoção e objetologia: estudo contemporâneo sobre as relações de afeto entre o homem e os objetos – produtos. Dissertação de mestrado. Departamento de Design, Arte e Moda. Universidade Anhembi Morumbi, São Paulo.

Como citar:

Moreira, Maisa Vale; "The retro in design: aesthetic appeal in contemporaneity", p-1671-1675. In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/designpro-CIDI-163