SUCCESS FACTORS, ENABLERS AND BARRIERS IN SOCIAL PROJECTS: A LITERATURE REVIEW

SUCCESS FACTORS, ENABLERS AND BARRIERS IN SOCIAL PROJECTS: A LITERATURE REVIEW

Fregolente, Mariana Voros; Carvalho, Marly Monteiro de

Artigo:

The authors conducted a systematic literature review of articles that described projects focused on resolving social issues, frequently associated with the terms base/bottom of the pyramid (BoP), social entrepreneurship and social innovation. Projects are classified accordingly to the source of the idea (top down or bottom up) and the project type (commercial, creative, assistance, collaboration, entrepreneurial or cooperative). They are also compared considering target population, socio-economic context, geography, motivation, critical success factors (CSF), enablers and barriers. The results indicate that most projects are top down, creative or commercial, connected to social innovation or social entrepreneurship approaches, implemented on European countries, aiming at solving local issues related to the management of rural and urban territories, healthcare, education or energy. The themes mostly associated with social projects are territory management and transition to renewable energies. BoP-related projects are almost inexistent, and so are projects aiming at povertyrelated issues. Nonetheless, the CSF encountered in these projects are very similar to the ones reported in BoP literature, mainly including legitimacy with local communities, network building, strategic partnerships, development of local capabilities, and access to resources – financial, technological, human and material.

The authors conducted a systematic literature review of articles that described projects focused on resolving social issues, frequently associated with the terms base/bottom of the pyramid (BoP), social entrepreneurship and social innovation. Projects are classified accordingly to the source of the idea (top down or bottom up) and the project type (commercial, creative, assistance, collaboration, entrepreneurial or cooperative). They are also compared considering target population, socio-economic context, geography, motivation, critical success factors (CSF), enablers and barriers. The results indicate that most projects are top down, creative or commercial, connected to social innovation or social entrepreneurship approaches, implemented on European countries, aiming at solving local issues related to the management of rural and urban territories, healthcare, education or energy. The themes mostly associated with social projects are territory management and transition to renewable energies. BoP-related projects are almost inexistent, and so are projects aiming at povertyrelated issues. Nonetheless, the CSF encountered in these projects are very similar to the ones reported in BoP literature, mainly including legitimacy with local communities, network building, strategic partnerships, development of local capabilities, and access to resources – financial, technological, human and material.

Palavras-chave:

DOI: 10.5151/cbgdp2021-2889

Referências bibliográficas

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Como citar:

Fregolente, Mariana Voros; Carvalho, Marly Monteiro de; "SUCCESS FACTORS, ENABLERS AND BARRIERS IN SOCIAL PROJECTS: A LITERATURE REVIEW", p-231-245. In: Anais do 13º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento do Produto. São Paulo: Blucher, 2021.
ISSN 23577592, DOI 10.5151/cbgdp2021-2889