Full Article - Open Access.

Idioma principal

Strategic Usability: The Usability as Competitive Strength on the Smartphones Industry

Lima Filho, Marcos Antonio de;

Full Article:

The theory states the importance of usability in business: through it, companies can develop a competitive advantage over their competitors, differentiated value to customers, increase sales and profits. However, few studies progressed over these theoretical formulations, proving empirically how this occurs. This study advance identifying an interference relationship between usability and performance on the smartphone’s market. Better usability means higher profits. Usability is strategic.

Full Article:

Palavras-chave: usabilidade, usabilidade estratégica, gestão do design, estratégia, usability,

Palavras-chave:

DOI: 10.5151/designpro-CIDI-103

Referências bibliográficas
  • [1] BARNUM, C. Usability Testing Essentials: Ready, Set...Test!. Elsevier, 201
  • [2] DEDIU, H. The phone market in 2012: a tale of two disruptions. Asymco, 3 mai. 2012a. Disponível em: Andlt;http://www.asymco.com/2012/05/03/the-phone-market-in-2012-a-tale-of-two-disruptions/Andgt;. Acesso em: 5 abr. 2013.
  • [3] DEDIU, H. Google vs. Samsung. Asymco, 14 nov. 2012b. Disponível em: Andlt;http://www.asymco.com/2012/11/14/google-vs-samsung/Andgt;. Acesso em: 8 jul. 201
  • [4] DOBBY, C. Apple and Samsung capture 99% of handset industry profits: Canaccord. Financial Post, 12 mai. 2013. Disponível em: Andlt;http://business.financialpost.com/2012/05/02/apple-and-samsung-capture-99-of-handset-industry-profits-canaccord/?__lsa=2db2-9867Andgt;. Acesso em: 8 abr. 2013.
  • [5] FIXSON, S.; READ, J. Creating Innovation Leaders: Why We Need to Blend Business and Design Education. Design Management Review, v. 23, n. 4, p. 4-12, 2012.
  • [6] GROBART, S. Samsung’s Four (Easy) Steps to Mobile Dominance. Bloomberg Businessweek, 19 nov. 2012.
  • [7] GROBART, S. Think Colossal. Bloomberg Businessweek Magazine, New York, 1 abr. 2013.
  • [8] IDC. More Smartphones Were Shipped in Q1 2013 Than Feature Phones, An Industry First According to IDC. 2013. Disponível em: Andlt;http://www.idc.com/getdoc.jsp?containerId=prUS24085413Andgt;. Acesso em: 25. abr. 2013.
  • [9] J. D. POWER AND ASSOCIATES. Customer Satisfaction with Feature-Rich Smartphones Increases as the Segment’s Popularity Continues to Rise. 2013. Disponível em: Andlt;http://www.jdpower.com/content/press-release/5TAb5Uk/2013-u-s-wireless-smartphone-satisfaction-study-volume-1-and-2013-u-s-wireless-traditional-mobile-phone-satisfaction-study-volume-1.htmAndgt;. Acesso em: 24 mar. 2013.
  • [10] JORDAN, P. An Introduction to Usability. Londres: Taylor Andamp; Francis, 1998.
  • [11] KOK, R.; BIEMANS, W. Creating a market-oriented product innovation process: a contingency approach. Technovation, v. 29, n. 8, p. 517-526, 2009.
  • [12] MARCH, A. Usability: The New Dimension of Product Design. Harvard Business Review, September-October, p. 144-149, 1994.
  • [13] MORTATI, M.; VILLARI, B. Bridging Languages: New Challenges for Future Designers. Design Management Review, v. 23, n. 4, p. 73-80, 2012.
  • [14] NIELSEN, J. Usability Engineering. 1 ed. Morgan Kaufmann Publishers, 1994.
  • [15] PETERS, J. Educating Designers to a T. Design Management Review, v. 23, n. 4, p. 62-70, 2012.
  • [16] RUBIN, J. CHISNELL, D. Handbook of Usability Testing: How to Plan, Design and Conduct Effective Tests, 2 ed. Indianapolis: Wiley Publishing, 2008.
  • [17] SAVITZ, E. Apple/Samsung 101% Of Q4 Handset Profits; 103% For 2012. Forbes, 6 fev. 2013. Disponível em: Andlt;http://www.forbes.com/sites/ericsavitz/2013/02/06/applesamsung-101-of-q4-handset-profits-103-for-2012/Andgt;. Acesso em: 8 abr. 2013.
  • [18] TIDD, J.; BESSANT, J.; PAVITT, K. Gestão da Inovação. 3a Ed. São Paulo: Artmed, 2008.
  • [19] USABILITY PROFESSIONALS ASSOCIATION. Usability in the Real World: Business Benefits. Disponível em: Andlt;http://www.upassoc.org/usability_resources/usability_in_the_real_world/benefits_of_usability.htmlAndgt;. Acesso em: 4 jul. 2013.
  • [20] WILSON, C.; ROSENBAUM, S. Categories of Return on Investment and Their Practical Implications. In: BIAS, R.; MAYHEW, D. Cost-Justifying Usability: An Update for the Internet Age. 2 ed. Elsevier, 2005. Cap. 8, p. 215-263.
  • [21] YAROW, J. Only Three Smartphone Companies Are Profitable. Business Insider, 14 nov. 2012. Disponível em: Andlt;http://www.businessinsider.com/only-three-smartphone-companies-are-profitable-2012-11Andgt;. Acesso em: 8 abr. 2013.
Como citar:

Lima Filho, Marcos Antonio de; "Strategic Usability: The Usability as Competitive Strength on the Smartphones Industry", p. 1100-1106 . In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0824-2
DOI 10.5151/designpro-CIDI-103

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações