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Strategic Usability: The Usability as Competitive Strength on the Smartphones Industry

Lima Filho, Marcos Antonio de;

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The theory states the importance of usability in business: through it, companies can develop a competitive advantage over their competitors, differentiated value to customers, increase sales and profits. However, few studies progressed over these theoretical formulations, proving empirically how this occurs. This study advance identifying an interference relationship between usability and performance on the smartphone’s market. Better usability means higher profits. Usability is strategic.

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Palavras-chave: usabilidade, usabilidade estratégica, gestão do design, estratégia, usability,


DOI: 10.5151/designpro-CIDI-103

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Como citar:

Lima Filho, Marcos Antonio de; "Strategic Usability: The Usability as Competitive Strength on the Smartphones Industry", p. 1100-1106 . In: In Coutinho, Solange G.; Moura, Monica; Campello, Silvio Barreto; Cadena, Renata A.; Almeida, Swanne (orgs.). Proceedings of the 6th Information Design International Conference, 5th InfoDesign, 6th CONGIC [= Blucher Design Proceedings, num.2, vol.1]. São Paulo: Blucher, 2014.
ISSN 2318-6968, ISBN: 978-85-212-0824-2
DOI 10.5151/designpro-CIDI-103

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