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This study explores mass customization as an alternative strategy for social housing provision. The paper aims to demonstrate the implementation of an integrated system based on the connection between Building Information Modeling and algorithmic-parametric modeling technologies, seeking to design variability with real-time cost and time data control of single-family housing units. We developed the study according to five phases: (1) context analysis and design language definition; (2) rule-based design system definition; (3) cost and execution time estimation; (4) computer system based on the specified technologies definition; (5) quantitative evaluation and qualitative evaluation of the system. The experiment demonstrates that with the aid of algorithmic-parametric modeling, building information manipulation and visualization can be responsive enough to meet mass demands.