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Reflexões sobre a centralidade do conhecimento na caracterização da firma multinacional e o padrão de inserção internacional da multinacional brasileira

ESTEBAN-JARDIM, Paula;

Artigo Completo:

A partir de uma crítica à teoria neoclássica da firma e à visão contratual e das falhas de mercado como explicação central para o processo de internacionalização da firma, é discutida a firma multinacional pela perspectiva do paradigma das competências, analisando o papel do conhecimento e do acesso ao conhecimento na diversificação do mercado geográfico da firma. A inserção internacional hierárquica e assimétrica que caracteriza o processo de internacionalização das firmas brasileiras e a concentração do processo em poucas firmas são características que acrescentam a essa cenário uma reflexão sobre a heterogeneidade produtiva e sobre o poder dos agentes no mercado. O caso brasileiro, ilustrado com os dados do investimento brasileiro direto feito apenas por pessoa jurídica, caracteriza a inserção limitada e assimétrica das firmas multinacionais brasileiras, tanto no que se refere ao porte do investimento, aos setores e a dispersão dos países de destino do investimento brasileiro.

Artigo Completo:

From a critique of the contractual perspective and of the market failures as the core explanation for the internationalization process, the multinational company is conceptualized from the competencies paradigm, which analyze the role of knowledge in the diversification of the firm's geographic market. The hierarchical and asymmetric internationalization characterizes the process of internationalization of Brazilian firms. The internationalization is concentrated in few Brazilians firms. The Brazilian case, illustrated with the data of the Brazilian direct investment, characterizes the size, the sectors and the host country of the Brazilian multinationals.

Palavras-chave: Internacionalização, Investimento brasileiro direto, Capacidades,

Palavras-chave: internationalization, Brazilian direct investment, capabilities,

DOI: 10.5151/enei2017-47

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Como citar:

ESTEBAN-JARDIM, Paula; "Reflexões sobre a centralidade do conhecimento na caracterização da firma multinacional e o padrão de inserção internacional da multinacional brasileira", p. 850-869 . In: . São Paulo: Blucher, 2017.
ISSN 2357-7592, DOI 10.5151/enei2017-47

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