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PROPOSIÇÃO DE ESTRUTURA FLEXÍVEL PARA MODELOS DE NEGÓCIO IOT

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Almeida, Tatiana D; Pincheira, Jaime C.; Danilevicz, Ângela M. F.; Fettermann, Diego Castro; , ;

Article:

O uso de tecnologias denominadas de Internet das Coisas (IoT) possibilita a integração e interação entre objetos por meio de sensores e conexões viabilizando a comunicação entre si e com o ambiente. Ao mesmo tempo que o IoT permite uma maior troca de dados, também torna mais complexa a construção dos modelos de negócio. Esta ampla rede de comunicação apresenta uma grande oportunidade para o desenvolvimento de negócios incluindo tecnologias IoT, ao mesmo tempo aumenta a complexidade para a construção dos modelos de negócio. Este estudo propõe uma estrutura flexível para modelos de negócio que utilizam tecnologias IoT. Foram propostas duas configurações customizáveis de modelos de negócio IoT, direcionadas a: manufatura e produtos/serviços. Como contribuições, este trabalho apresenta a identificação de padrões entre as proposições de modelos de negócio IoT, bem como a proposta customizável para estruturação de modelos para aplicação em negócios que utilizam as tecnologias IoT. Dessa forma, espera-se que gestores possam utilizar como ponto de partida as estruturas propostas para definir e/ou modificar seus modelos de negócio de acordo com o objetivo de seus negócios.

Article:

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Palavras-chave: Internet of Things; Modularidade; Análise de Cluster;,

Palavras-chave: -,

DOI: 10.5151/cbgdp2019-56

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Como citar:

Almeida, Tatiana D; Pincheira, Jaime C.; Danilevicz, Ângela M. F.; Fettermann, Diego Castro; , ; "PROPOSIÇÃO DE ESTRUTURA FLEXÍVEL PARA MODELOS DE NEGÓCIO IOT", p. 770-782 . In: Anais do 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto. São Paulo: Blucher, 2019.
ISSN 2357-7592, DOI 10.5151/cbgdp2019-56

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