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Practical Scandinavianism – the journal Grafisk Revy and its relation to New Typography

Klevgaard, Trond;


Between 1930 and 1936 the journal Grafisk Revy [Graphic Revue] was published jointly by Denmark’s, Norway’s and Sweden’s national typographers’ unions (Dansk Typograf–Forbund, Norsk Centralforening for Boktrykkere and Svenska Typografförbundet respectively). Responding to interest in raising standards and awareness in the trade, sharpened by debates surrounding New Typography’s emergence in Scandinavia, the journal’s editors argued a ‘domestic’ counterpoint to foreign printing journals like the German Typographische Mitteilungen [Typographic News] was needed to discuss typographic composition and other ‘technical’ matters. In doing so Grafisk Revy adopted a gently favourable stance towards New Typography and played an important role in spreading its ideas to Scandinavian typographers. Its position as a Scandinavian journal was reinforced by expressively drawing upon a tradition of Scandinavianism – and as such it can be seen as a self–conscious attempt to unify the three nations’ typographers. The trade’s increased interest in educational matters also led to the establishment of Typografernes Fagtekniske Samvirke [The Typographers’ Trade–Technical Cooperative], an educational branch of the Danish typographers’ trade union. This organisation eventually caused Grafisk Revy to split into three national publications – for reasons less related to conflicting ideas of identity than to organisational politics and diverging motivations for international cooperation.


Palavras-chave: new typography, trade unions, trade journals, scandinavianism, 1930s,


DOI: 10.5151/despro-icdhs2014-0048

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Como citar:

Klevgaard, Trond; "Practical Scandinavianism – the journal Grafisk Revy and its relation to New Typography", p. 353-358 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0048

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