Artigo - Open Access.

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O Mercado de Educação Superior Público no Brasil: estrutura e conduta num mercado não-tradicional.

The Public Higher Education Market in Brazil: structure and conduct in a non-traditional market.

Freire, João; Vasconcelos, Silvinha; Vieira, Marcel;

Artigo:

A educação superior é reconhecidamente importante para o desenvolvimento econômico e social de um país. Contudo, características intrínsecas ao produto educação superior e a consequente ação e presença do Estado no setor aumentam consideravelmente a complexidade de se analisar esta indústria. Neste contexto, o presente estudo objetivou analisar a concorrência no setor de educação superior pública no Brasil, com foco em instituições de alta qualidade, utilizando o modus operandi de autoridades antitruste ao redor do mundo. Especificamente, o mercado foi investigado em termos de suas características de estrutura e conduta. Os resultados mostram que instituições de educação superior (IESs) públicas enfrentam pressão competitiva de IESs particulares com qualidade elevada. Ademais, os mercados relevantes apresentam escopo geográfico mais amplo, com uma definição regional ou nacional, a depender da especificação de qualidade das instituições. No geral, os mercados não são concentrados e não geram preocupações anticompetitivas. Dentre as condutas praticadas pelas IESs, identificou-se que os processos seletivos independentes, a diferenciação de produto e a discriminação de preços são as ações mais relevantes e comuns entre instituições.

Artigo:

Higher education is extremely important for economic and social development. However, the higher education product has intrinsic traits that require State intervention in the sector, which hinders the analysis of the industry via traditional methods of the Economics discipline. This study aimed to carry out an analysis of competition in the Brazilian higher education sector, focusing on high quality institutions and using the modus operandi of antitrust authorities around the world as a baseline. Specifically, analytical techniques from the field of Industrial Organization have been employed to assess structure and conduct. Results showed that public higher education institutions (HEIs) face competitive pressure from high-quality private HEIs. Additionally, relevant markets present a wider scope, with either regional or national range, depending on schools’ quality. In general, markets are not concentrated and do not raise anticompetitive concerns. Independent admissions exams, product differentiation, and price discrimination were identified as the main conducts carried out by schools.

Palavras-chave: Educação superior; educação superior pública; concorrência no ensino superior; organização industrial e ensino superior,

Palavras-chave: Higher education; public higher education; competition in higher education; industrial organization and higher education,

DOI: 10.5151/vi-enei-826

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Como citar:

Freire, João; Vasconcelos, Silvinha; Vieira, Marcel; "O Mercado de Educação Superior Público no Brasil: estrutura e conduta num mercado não-tradicional.", p. 216-236 . In: Anais do VI Encontro Nacional de Economia Industrial e Inovação (ENEI): “Indústria e pesquisa para Inovação: novos desafios ao desenvolvimento sustentável”. São Paulo: Blucher, 2022.
ISSN 2357-7592, DOI 10.5151/vi-enei-826

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