Murales Rurales: Diseño colaborativo como herramienta de transformación social en comunidades rurales colombianas

Rural Murals: Collaborative Design as a Tool for Social Transformation in Rural Colombian Communities

Aguirre, Diego Giovanni Bermúdez; Arboleda, Fernando

Artigo:

Murales Rurales es una iniciativa de diseño e innovación social desarrollada desde 2017 por estudiantes de la Carrera de Diseño de Comunicación Visual de la Pontificia Universidad Javeriana Cali. Su objetivo es articular procesos de diseño participativo con comunidades rurales colombianas, principalmente a través de actividades artísticas y pedagógicas con niños en escuelas públicas. El proyecto busca generar vínculos sostenibles entre la universidad y el territorio, fortalecer competencias ciudadanas y de diseño en los estudiantes, así como promover la memoria y la identidad local mediante murales colaborativos e ilustraciones. La propuesta se fundamenta en el modelo metodológico Colores por la Vida, orientado al co-diseño y la transformación social en contextos vulnerables. Este artículo presenta una sistematización académica de la experiencia, sus fundamentos teóricos, resultados pedagógicos y comunitarios, y su relevancia como modelo replicable de diseño para la equidad social en América Latina.

Murales Rurales is a design and social innovation initiative developed since 2017 by students of the Visual Communication Design career at the Pontificia Universidad Javeriana Cali. Its objective is to articulate participatory design processes with Colombian rural communities, mainly through artistic and pedagogical activities with children in public schools. The project seeks to generate sustainable links between the university and the territory, strengthen citizenship and design skills in students, and promote memory and local identity through collaborative murals and illustrations. The proposal is based on the methodological model Colores por la Vida, oriented to co-design and social transformation in vulnerable contexts. This article presents an academic systematization of the experience, its theoretical foundations, pedagogical and community results, and its relevance as a replicable model of design for social equity in Latin America.

Palavras-chave: Diseño Colaborativo, Innovación Social, Comunidades rurales, Transformación social, Extensión Universitaria Collaborative Design, Social Innovation, Rural Communities, Social Transformation, University Extension.

DOI: 10.5151/mxriodc2025-0030

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Como citar:

Aguirre, Diego Giovanni Bermúdez; Arboleda, Fernando; "Murales Rurales: Diseño colaborativo como herramienta de transformación social en comunidades rurales colombianas", p-351-360. In: 11º MXRio Design Conference 2025. São Paulo: Blucher, 2026.
ISSN 23186968, DOI 10.5151/mxriodc2025-0030